Site of the week: addictive, sophisticated and almost completely pointless.
Myheritage.com is a site seemingly focused on genealogy and family communities, but is in fact a new version of Hot-or-Not (which has morphed into a dating site since I last went there years ago).
The idea behind Myheritage is that you load up a photo of yourself and it profiles the features of your face, then identifies which celebrities you are 'within' you. It all seems very high tech.
I had a couple of goes, and was matched with John Cusack (a pretty good match), Brad Pitt (obviously) and Jean Michel Jarr (really?). But there were also some alarming but entertaining wild cards: General Noriega, Tiger Woods and Deep Roy (the bloke who played all the Oompa Loompas in Tim Burton's Charlie and The Chocolate Factory).
Good fun, and well executed, but check it out soon. I can't see how it'll make any sensible money.

