User Generated Advertising

Our current campaign for Yahoo! Answers has what we think is the world's first user-generated and personalised advertising. 

If you go to  www.sharewhatyoulove.co.uk you can create a mini video featuring yourself and your passion, and even create a banner ad which will be served on the Yahoo network at a pre-arranged time. To see my video, click here (and yes, I am keen on polar bears), and to create your own (which takes 2 minutes) click here.

A great way of getting across the core message about Answers: real answers to real questions, from 4 million experts. And a real innovation in UGC.

Hats off to to the team, who deserve to be proud of it. See what you think.